Gateway product

LeadLinx makes the trade-value request easy.

Give shoppers a quick way to ask for a value on their current vehicle. Gateway can bring this response path into your dealer marketing so your team receives an actionable lead.

How it works

From a customer response to a dealer follow-up.

LeadLinx can connect direct mail and other marketing to a text-based trade-value experience. The shopper receives a value and the dealership receives the response details.

01

Put it in the offer

Add a text keyword or digital link to the dealer's campaign.

02

Customer responds

The shopper uses a phone to request information about their trade.

03

Trade value arrives

The shopper receives an initial value through the automated experience.

04

Dealer follows up

Lead details can be delivered to the dealership's CRM for prompt follow-up.

For auto dealers

A clearer reason to raise a hand.

A trade-value offer helps shoppers take a practical next step. The text response provides a mobile number and an opportunity for your team to continue the conversation.

Use it across your marketing

  • Direct mail and email campaigns
  • Digital links and social campaigns
  • Automated text follow-up after a response

A final in-store appraisal may differ from an initial trade value.

See how LeadLinx fits your next campaign.

We can walk through the shopper experience and how the lead reaches your team.

Contact Gateway