Focus the audience
We clean and segment your list, remove duplicates, and apply the vehicle and geography choices you approve for the campaign.
Dealer customer marketing
Your next sale may already be in your database.
Gateway Solutions Direct helps auto dealers reconnect with existing owners through personalized Trade In • Trade Up campaigns. We coordinate the offer, the response path, and the reporting so your team can work the opportunities.
One coordinated campaign
From owner record to dealer conversation
01
Find the right ownersClean and segment the dealer's customer list.
02
Make a relevant offerPersonalized mail supported by email and text.
03
Work each responseRoute leads to the dealer team and track outcomes.
Trade In • Trade Up
Give past customers a reason to come back.
A customer who bought from your dealership already knows you. We use the vehicle and ownership information in your records to make your invitation relevant, then offer a simple way to ask for a trade value.
Make it personal
Dealer-branded letters can mention the customer's vehicle. Email reinforces the offer, and a text response makes it easy to take the next step.
Turn response into action
Your team receives response details for timely follow-up. Campaign reporting shows activity and helps connect it with reported sales.
For your next owner campaign
One offer. Several ways to respond.
Mail, email, text, web, and phone can work together around a consistent dealer message.
What your team receives
Make every response easier to work.
When an owner responds, your team needs the details quickly. Gateway organizes response information around the campaign so your staff can follow up while interest is fresh.
- Customer and vehicle details tied to the response
- A clear record of the response channel and time
- A lead list for continued dealer follow-up
Campaign reporting
See what happened after the offer.
Review calls, text responses, and tracked visits. With dealer sales data, the campaign review can connect outreach to reported vehicle sales and help plan the next audience and offer.
Dealer comments
Hear from dealers.
Dealer comments on Gateway's BuyBack promotion. The video features dealers describing their experience in their own words.
Testimonials reflect individual experiences. Campaign results vary.
About Gateway
Built with dealer experience.
Ken Shafer
Ken brings more than 30 years of retail automotive experience, including work as a dealer general manager. He is a NADA graduate. Gateway Solutions Direct was founded in 2010.
Start a conversation
Let's discuss your owner database.
Tell us about your dealership, the vehicles you want to target, and the result you want from your next campaign.
Email Kenken@gatewaysolutionsdirect.com